Couple that with Apprente’s voice-activated order taking functionality and McDonald’s drive-thru setup is suddely evolving at a blurring pace.
Before getting into why this is a significant turn, McDonald’s made more tech-related news Wednesday when it introduced what the company is calling “the world’s first voice-initiated applicate process,” the McDonald’s Apply Thru.
People can now start a McDonald’s job application by saying, “Alexa, help me get a job at McDonald’s,” to their device. It works on Google Assistant, too, with the command, “OK Google, talk to McDonald’s Apply Thru.”
As this evolves, McDonald’s said prospective employees will be able to simply ask, “OK Google, help me get a job at McDonald’s.”
The voice experience is currently available in the U.S., Australia, Canada, France, Germany, Ireland, Italy, Spain, and the U.K. More are expected in the coming months.
After opening McDonald’s Apply Thru, users jump-start the application process by answering a few basis questions ranging from their name, job area of interest, and location. Potential applicants then receive a short text message with a link to continue.
“We must continue to innovate and think of creative, and in this case, groundbreaking ways to meet potential job seekers on devices they are already using, like Alexa,” said McDonald’s executive vice president and chief people officer David Fairhurst in a statement.