“We didn’t expect the shutdown to go on this long,” Hooper says. “We discussed is there a sustainable way do this?” &pizza decided to centralize, too, and moved its free-pizza operation to the Broccoli Bar, a collaborative space with the non-profit Broccoli City, on 7th Street NW in Washington’s Shaw neighborhood. They also donated pizzas daily to World Central Kitchen’s emergency kitchen.
Mitchell McCraw is the shop leader for the Broccoli Bar. He says they streamlined operations at the shop to ensure effective service for all customers. They created a set menu of what Hooper and McCraw call the “hits list,” which included favorites like the meat-lovers Maverick. This helped hasten service and manage food inventory. “We had to restructure it completely,” McCraw says. He says they started on Martin Luther King Day and served about $1,500 a day in free pizza for the rest of the week until the shutdown ended. The deal would remain in place until federal workers received their first paycheck.
At $10.75 a pizza, 30,000 free pizzas represent a considerable cost, but Hooper doesn’t think about it that way. “We don’t really view it as a cost. We view it as an investment back into the community that made us,” Hooper says. “We feel as a purpose-driven brand it’s our responsibility to take care of the people here that made us … We wouldn’t be here without the paid support of federal workers and federal contractors.”
This highlights the complexity of Washingtonians’ relationship to the government. Residents often resent the way their city is portrayed in media and TV. People forget that folks live here like any other American city. But disruptions to the federal government expose the city’s dependence on its governmental center. It can convert a national, political issue into a local one that disrupts daily living.
“D.C. has been defined [by others] for its divisiveness, for politics and left versus right and now the shutdown,” Hooper says. “Even the wall is a symbol for it. We stand for the opposite. No walls. No partisanship. No left or right. We’re in this together.”
President Donald Trump announced January 25 that a deal had been made to reopen the federal government. It was a cold, sunny afternoon in Washington. Inside the Broccoli Bar, a handful of customers were relaxing in the warmth of the shop. Two diners played Connect Four while others were finishing their pizzas. It was hard to tell who was getting free pizza and who was paying for it. Everyone shared the space equally and together. The president was making his announcement in the White House Rose Garden that moment, but nobody in the shop noticed because there were no TVs or radios. The Broccoli Bar wasn’t just a place for free pizza, it was a refuge from the stress of the shutdown.
One federal worker from the EPA, who wished to remain anonymous, was finishing her second free pizza of the shutdown. She would return to work next week, but she said she wouldn’t forget what &pizza stood for during the shutdown.
“It’s not just pizza. It’s and pizza,” she says. “The ‘&’ is for community.”
"As a concept, we started with the &, which to us stands for unity and connectivity,” Lastoria says. “From there the pizza part was quick to follow, after all, what brings people together more than food and pizza? In an increasingly divided world, we love that pizza can be a platform to connect us all."
And if the government shuts down again?
“I hope that’s not the case,” Hooper says. “But we’re prepared now.”