Radly says the goal centers on building loyalty, and fostering a repeatable model with customers, “and almost build the habit with them,” she says. The platform lets customers opt in or out of additional marketing. “It’s really about making it easier, and it’s rewarding them for their purchase,” she says.
Pizza Hut teamed with NFL sponsors Bose and New Era for the first giveaway, which features a Bose SoundLInk Revolve speaker, New Era Official Sideline Home 9FIFTY hat, $100 Pizza Hut gift card, and $50 NFL Shop gift card. New prizes will be announced each Thursday. Every order placed through a customer’s corresponding Hut Rewards account counts as an additional entry to win prizes.
Besides the reminders and contests, the Game Plan platform will enable Pizza Hut to pulse Sunday deals on items and sides to incentivize orders. In addition, Pizza Hut is offering a large, two-topping deal for $7.99 all season long.
When guests order, they’ll also see new pizza boxes that leverage the collective use of all 32 NFL team logos. It unlocks “Beanbag Blitz,” which is an augmented reality version of cornhole. Once downloaded to an Android or iOS device, players have the option to unlock the augmented reality component by lining their camera up with the top of the special-edition box. Then, the game is played as it normally would be, with a team of two taking turns tossing beanbags onto the virtual cornhole board with the flick of a finger.