The company said that as employees become more proficient, the numbers are expected to grow significantly in the coming weeks. Graves says the sewing initiative may expand to more closed stores, as well.
“I haven’t ever sewn before but I’m a quick learner and I love being able to do this for my community,” said Rachael Morgan, general manager for Raising Cane’s, in a statement.
In addition to supporting the community through the donation of masks, Raising Cane’s started a “Cane’s In the Moment” Virtual Entertainment Series. According to the company, the series features a different artist or musical group every Wednesday and Friday and will run through April 29. In conjunction with the performance, the fast-food brand hosts a fundraiser to support healthcare workers and disaster relief organizations.
Raising Cane’s April 17 performance with Kevin Griffin of Better Than Ezra raised more than $35,000 for the Bella Bowman Foundation's Relief Comfort Care bags for hospital workers.
Assistance is coming from celebrities, as well. Graves says former NFL quarterback and Louisiana native Peyton Manning contacted Raising Cane’s and donated $10,000 to help the company provide meals for frontline workers. Graves decided to match Manning’s donation.
Graves explains that Raising Cane’s has built trust with customers through leading by example. Instead of telling consumers what they want to hear, the co-CEO says the company is showing them how safety standards have been elevated. The co-CEO believes trends like Plexiglas shields at drive-thrus and touchless payment will be long-term fixtures in the industry.
He hopes that other brands will continue to push the same efforts.
“For people to trust, our industry has to be very serious and has to guide and constantly stay incredibly, intensely focused on doing this because customers are going to go to the places that they trust. And this is going to last long-term,” Graves says. “I would just like everyone in our industry to really take this seriously so we can get people back in their mode of really trusting restaurants.”