The restaurant is located in Tahlequah, Oklahoma, and features 18 docks, a drive-thru, and a covered outdoor patio where guests can dine under string lights and enjoy lawn games. The layout has fewer and wider car docks than normal that don’t cross over the drive-thru lane.
The patio signals “a treat for your day,” and is a newer element for most Sonic locations. There are now three to four different layout options to plug in depending on what’s right for the franchisee, Brazelton said.
The exterior reflects Sonic’s updated brand identify, the company noted. It pops with red, blue, and a bit of yellow, intended to remind “guests that summertime is a feeling, not just a season,” Sonic said. With the lenticular stripe detail, the building itself moves with you as it changes colors as you drive around the building, Brazelton said,
It also features a blue glass tower with a brightly lit cherry atop to pay homage to the 9-million-plus Cherry Limeades served each year. Brazelton said the feature stands out at night and allows "for a look inside the building to get a peek at the kitchen’s hustle and bustle."
Inside, Sonic built a new kitchen layout that enables teams to operate more efficiently, it said. (The company’s original slogan is “service at the speed of sound).
Sonic didn’t provide further details on what the kitchen change entails. It did note, however, the updated design translates to previous formats and footprints. Already, the company said, “several franchisees” are building or remodeling locations to the new look.
The second is under construction in Fort Worth, Texas, and expected to open this month.
"A modern visual system might be the secret sauce," Brazelton explained. "The bold new logo has a charm and quirkiness that’s all its own and a punched-up color palette, food and lifestyle photography, iconography, app design, and collateral such as the classic roller skates that carhops are permitted to wear."