Apptopia’s data showed a significant increase in new installs for each app respective to the promotion. McDonald’s had the smallest bump, but the most average daily downloads in general.
This leads to another question, will guests keep using the app or was it a free-food grab? Will they drop off similar to the Quettra data?
Apptopia tackled this question by looking at McDonald’s. The promotion, along with Dariy Queen’s, has been ongoing. Chick-fil-A and Wendy’s pulsed the offer until September 29 and 30, respectively.
For McDonald’s, Apptopia founded that its app has been slowly, but surely increasing daily active users in the U.S., hitting new all-time highs almost daily. Apptopia’s data for McDonald’s dates back to January 1, 2015, and the chain’s mobile app has never had more daily active users than it does today. “While the promotion is ongoing, the company has yet to regress to its performance before the promotion started,” Apptopia said.
Apptopia also took a dive into the crowded world of pizza loyalty. Papa John’s, Domino’s, and Pizza Hut have evolved into companies nearly as well versed in tech as culinary at this point.
The chart below shows that Papa John’s U.S. App Store rank has risen above Pizza Hut’s every Sunday during football season so far. This even with Pizza Hut taking the torch as official NFL sponsor after Papa John’s and the league split before the season.
Apptopia sees Papa John’s running burst campaigns on mobile, every weekend of the NFL schedule so far. The deal: free pizza.