GrubHub and kiosks will also play a role in Taco Bell’s strategy to dominate such densely populated markets. The brand plans to have 4,500 U.S. restaurants on GrubHub by the end of this year and self-service kiosks in every U.S. restaurant by the end of 2019.
With all these new restaurants (and despite self-serve kiosks), the brand will need to up its hiring game. The chain announced in July it hopes to hire 100,000 new employees by 2022. In a recent trial in Indianapolis, Taco Bell tested a recruiting concept that showcases its unique culture and employee benefits in a “house-party-like setting.” No more details have been released about the technique besides it was successful: the effort resulted in 73 in-person applicants, 40 new hires, and 314 online applicants.
“We’re excited about the future of Taco Bell, where our top focus will always be craveable food and the Taco Bell culture that people want to be part of,” the release stated.
Globally, Taco Bell plans for 9,000 restaurants by 2022. By the end of 2018, Taco Bell said it will have more than 500 international restaurants in nearly 30 markets around the world.