Burger Article Archive

Maybe an Ogre Can Get Kids to Eat Healthy

McDonald’s hopes so, as it plans a promotion surrounding Shrek Forever After that will encourage kids to eat fruits, vegetables, low-fat dairy, and fruit juices with their Happy Meal.

Bernstein-Rein Wins Big Time Webby Award

Independent marketing and communications firm Bernstein-Rein won the Webby People’s Voice Award for Best Integrated Media Plan for its McDonald’s Honor Angus campaign.

CKE Finds Itself a New Buyer

After previously announcing its sale to Thomas H. Lee Partners, the parent company of Carl’s Jr. and Hardee’s will now be acquired by an affiliate of Apollo Management LP for about $1 billion.