As Burger King (NYSE: BKC) steers itself to becoming a global brand, John Shaufelberger is at its marketing helm and looking toward Europe. In charge of creating “Super Fans” in every corner of the globe, Burger King’s new senior vice president of global product marketing explains how focusing on customers’ similarities will be the key […]

The Food Network selected the chain because of its high-quality ingredients and commitment to sustainability.

http://www.qsrmagazine.com/issue/53/upscaling_burger.phtml