Burger Article Archive

Death of the Gourmet Burger?

In 2001 famed French chef Daniel Boulud rocked the restaurant world—and he did it with the most unlikely of dishes: the hamburger. Before it became a global phenomenon, the db Burger—a sirloin stuffed with braised short ribs and foie gras on a Parmesan bun that sells for a cool $32—was unlike any burger creation that […]

The Ins and Outs of In-N-Out

When Stacy Perman set out to research In-N-Out Burger, all she knew was that her family would drive six miles to the closest location when she was younger. What the Business Week writer found during her ensuing two-year investigation was a small company that pays its managers six-figure salaries, disrupts town traffic patterns when new […]

King, Meet the World

As Burger King (NYSE: BKC) steers itself to becoming a global brand, John Shaufelberger is at its marketing helm and looking toward Europe. In charge of creating “Super Fans” in every corner of the globe, Burger King’s new senior vice president of global product marketing explains how focusing on customers’ similarities will be the key […]