Marketing Health Conscious
Quick-service operators have a tough task promoting themselves in a market where consumers are increasingly concerned with keeping to a balanced diet. This year began with new healthy eating–based marketing campaigns—a renewed interest in a trend that had taken a backseat to promoting price and value for a while. While healthy eating is far from […]
Chop’t Creative Salad Co.
Tony Shure and Colin McCabe, best friends and business partners, go way back. They went to the same school in New York City. Friendly but distant at school, they grew close after finding themselves, by pure coincidence, both freshmen at the University of Wisconsin in Madison. One of the things they had in common was […]
Subway’s Savior
It’s hard to believe that it’s been almost 10 years since Subway introduced the nation to a guy named Jared Fogle. In the first commercial, which originally ran only in the Midwest, that regular guy told a story that has now become a part of American pop culture: He’d been overweight as a kid—a product […]
Mass Customization
The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the burger wars. The early McDonald’s model launched a take-it-my-way attack, with a batch and bin management method of burger delivery. Archenemy Burger King countered in […]