Starbird, the California-based super-premium fast-food concept, is hoping to reimagine the chicken sandwich category.

This includes an all-new lineup featuring the revamped Starbird Sandwich, the upgraded Cali Bacon Sandwich, and the brand-new Seoul Star Sandwich. These sandwiches are stacked with La Brea Brioche Round Roll, 4-ounce chicken fillets, and crispy Applewood Smoked Bacon.

Fast Casual, Marketing & Promotions, Menu Innovations, News, Starbird