CREAM, a San Francisco–based dessert franchise that specializes in high-quality ice cream sandwiches using fresh, oven-baked cookies, is introducing a twist on their delicious sandwiches, the CREAM Waffle Ice Cream Sandwich.

Made-to-order on a hot waffle iron, the sweet waffle pairs perfectly with the over 20 flavors of super-premium ice cream and 15-plus toppings.

“The Waffle Ice Cream Sandwich is a tasty, soft, and delicious twist on our classic ice cream sandwich,” says cofounder Gus Shamieh. ”We recommend trying the warm waffles paired with Salted Caramel ice cream and gooey Nutella topping or crunchy Fruity Pebbles.”

The CREAM Waffle Ice Cream Sandwich will debut in stores on May 17.

CREAM, which is an acronym for “Cookies Rule Everything Around Me,” offers a menu of over 20 ice cream flavors and 16 cookie flavors and over 15 toppings that customers can mix and match, including vegan and gluten-free options. While the ice cream sandwiches using oven-baked cookies are the main draw, CREAM also has milkshakes, floats, scoops of ice cream, and other baked goods, such as “The Cream Taco,” a waffle cone shaped like a taco loaded with ice cream and toppings.

Since opening its first store in Berkeley in 2010, CREAM has expanded to over 25 locations throughout California, Nevada, and Florida and has 30–40 stores under development.

Marketing & Promotions, News, CREAM