Wahlburgers, founded by executive chef Paul Wahlberg and brothers Mark and Donnie, will bring its chef-inspired burgers to Broadway at the Beach in Myrtle Beach, South Carolina. Slated to open later this year, the restaurant will occupy 5,070 square feet in Celebrity Square. The first of four slated to open in the Carolinas, the brand will deliver a dining experience built on the Wahlberg family values of heartfelt hospitality and fun while offering a menu that emphasizes creativity and quality ingredients.

"We’re thrilled to be bringing Wahlburgers to Myrtle Beach,” says CEO Rick Vanzura. “While we look forward to welcoming the throngs of tourists who visit Myrtle Beach, we’re especially eager to open our doors to the local community and become a meaningful part of it.”

Located in Broadway at the Beaches’ entertainment district Celebrity Square, Wahlburgers will share the same signature green interior and characteristics of the flagship location in Hingham, Massachusetts, complete with a fast-casual counter, spacious full-service dining room with an expansive bar, mezzanine seating, and an outdoor patio. A retail section will showcase branded Wahlburgers merchandise, including T-shirts, key chains, shot glasses, and more.

"We're excited to welcome Wahlburgers to our unique mix of distinguished brands at Broadway at the Beach," says Melissa Armstrong, marketing director at Burroughs & Chapin Company Inc., parent company of Broadway at the Beach. “Over the last 20 years, Broadway at the Beach has set the standard for shopping, dining, and entertainment on the Grand Strand by providing our guests brands they love in a fun, family friendly atmosphere. Wahlburgers is a new, exciting concept in the restaurant industry and we are thrilled to introduce their brand to our 14 million annual visitors.”