Wingstop has announced the appointment of Darryl Marsch as senior vice president, general counsel and secretary, effective July 25. Marsch brings 25 years of experience, including extensive domestic and international franchise restaurant experience, to the award-winning wing concept with more than 900 locations worldwide. He will report directly to the company’s president and chief executive officer, Charlie Morrison.

Marsch previously served as the general counsel and secretary for Krispy Kreme Doughnuts during its turnaround and subsequent growth phase. There he guided the company through substantial legal issues and served on the senior management team during Krispy Kreme’s resurgence in domestic franchising and international expansion in over 25 countries.

“We are pleased to welcome Darryl, a highly regarded public company general counsel with significant industry experience, to our team,” Morrison says. “Darryl has a proven track record of successful leadership within our sector and will play a strategic role in positioning Wingstop to continue delivering outstanding results for our franchisees and stockholders.”

Marsch joins Wingstop from the law firm of Womble Carlyle Sandridge & Rice, LLP. Earlier in his career, he served as an in-house lawyer at R.J Reynolds and practiced law in the Washington, D.C. office of Jones Day.

“I am excited to join Wingstop as it continues to produce industry-leading results,” Marsch says. “The company’s differentiated ‘category of one’ positioning, compelling unit economics, and exceptional growth characteristics make Wingstop a unique opportunity. I look forward to bringing my experience to the team to help drive results and build on the company’s success.”