Denver-based Quiznos launched a new app-based loyalty program, leveraging today’s most innovative restaurant and digital trends. The new app, Toasty Points, allows guests to earn and redeem points for free Quiznos menu items at locations across the country.
People who download Toasty Points will receive a free 4-inch sub with any purchase. Toasty Points users earn points through Quiznos purchases, linking the app with Facebook accounts and referring a friend who downloads the app. Users will also receive additional points for special occasions, such as birthday rewards.
“Toasty Points is a key initiative to solidify Quiznos position as an emerging technology leader in the QSR space,” says Quiznos Director of Interactive and Innovation Tim Kraus. “We’re proud of this rollout and are working to incorporate amplified capabilities to further enhance the app experience in the years to come.”
In addition to rewards and recognition, Toasty Points offers the following benefits:
- Exclusive insider news
- Special promotions and offers
- Social media sharing and bonus referrals
- Guest feedback
- Location finder
“We’ve been working on this strategy for the past year to reward frequent guests and entice new guests to discover our premium, toasted subs,” says Quiznos CEO Susan Lintonsmith. “Leveraging this type of mobile technology leads to increased engagement with our guests in addition to sustainable sales growth for our franchise owners.”
Quiznos is also gearing up to launch in-app mobile ordering, making eating out more
convenient. Toasty Points is available for download on iOS and Android devices.
