Las Vegas is in for a major cool-down when Sloan’s Ice Cream opens in the upscale Grand Canal Shoppes inside The Venetian Hotel & Casino this fall. Tourists and residents can take in the irresistible sights, smells, tastes and sounds of Sloan’s Ice Cream, a Willy Wonka-esque paradise.

An iconic sweet retreat widely known for its colorful presence throughout South Florida, Sloan’s is making its highly anticipated arrival in Las Vegas. The truly unique concept combining innovative ice cream flavors with eye-catching store elements, including one-of-a-kind pink and neon green walls and signage, as well as seemingly endless amounts of candy, pastries and toys, will mark the first Sloan’s store opening in the Las Vegas area.

“We could not be more excited to be expanding into Las Vegas,” says Sloan Kamenstein, CEO and founder of Sloan’s Ice Cream. “Las Vegas is an ideal market for our brand. The mix of tourism and eccentricity is exciting for our growth. We strive to be as colorful, exciting, and over-the-top as possible and that is a perfect match for the strip.”

Sloan’s Ice Cream will be a welcome addition to Grand Canal Shoppes in The Venetian. The store is set to open in 2017 with a tantalizing mix of trendy, upscale food concepts and retail destinations.

Since the inception of its first store in 1999, Sloan’s Ice Cream has become a bright pink icon, with six locations in Palm Beach County, Florida, two locations in San Diego, 1 location in Los Angeles, and 1 location in Kuwait. Guests can also enjoy the vibrant rainbow of toys and candy that line the walls and send the senses soaring. Plus, the enticing aroma of fresh-baked waffle cones ready to be stuffed with more than 50 original flavors, like Coffee and Donuts (smooth coffee ice cream combined with loads of Krispy Kreme glazed donuts) and Mom’s Apple Pie (apple pie ice cream with bits of homemade apple pie), make every visit to Sloan’s a memory to savor.

“Simply put, we created Sloan’s to be a dreamland for everyone—kids and adults of all ages—and our focus has never changed,” says Kamenstein, who trained at London’s Le Cordon Bleu culinary school, as well as in a variety of kitchens throughout France. “We’re thrilled about building on our first Nevada shop along the Strip and look forward to opening up in Las Vegas.”

Kamenstein has no doubt that continued growth throughout the Las Vegas area is the next phase in continuing to bring Sloan’s Ice Cream shops to desirable venues nationwide for more of America to enjoy.

“It’s about taking the next step in creating a successful brand,” Kamenstein said. “We’ve been privileged to serve South Florida, San Diego, Los Angeles and Kuwait. Now, we feel equally as fortunate to bring the same level of distinction to Las Vegas.”

In addition to this corporate opening, Sloan’s Ice Cream is poised for nationwide expansion through its well-planned franchising initiative, which calls for adding 200 franchise units in the next five to seven years. Given the uniqueness of the luxury dessert concept, Kamenstein and his leadership team recently launched the franchising program with a specific target on the most attractive U.S. markets, including additional regions in Florida, and throughout California, New York and Texas. Growth into additional regions is also being pursued. The first franchise location opened in 2013 in Delray Beach, Fla, the San Diego location in 2014 at Westfield UTC Shopping Centre and the Kuwait location in 2016 at The Promenade mall in Hawalli.