The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, is hosting Firefighter Appreciation Days Oct. 26-27 at all California locations to show its appreciation for local firefighters in wake of the devastating California forest fires. The fires have threatened and impacted many of the brand’s locations, workers, and guests, making it a tragedy that hits close to home.

Firefighters are invited to stop in at their local The Pizza Press location, show their badges, and receive a free pizzas and fountain drinks as a thank you for all they do for their communities. All California locations are participating in this promotion, including the newly opened La Habra and Tustin locations.

“We are motivated to give back to these local heroes during a difficult time for our home state. We’ve witnessed the devastating forest fires firsthand over the past few weeks, including the Canyon Fire 2 which was in the backyard of our headquarters in Anaheim,” says Dara Maleki, CEO and founder of The Pizza Press. “It is an honor to be able to offer our pizza to the firefighters responsible for combatting the blaze and keeping our communities safe.”

The Pizza Press is a unique concept dedicated to elevating the build-your-own pizza model to an experiential level, by creating an immersive 1920s Americana newspaper theme in which great food, craft beer, ambiance, and service are combined. Inspired by the mechanized dough press, The Pizza Press harkens back to an industrialized era when newspapers were the foundation of the community. 

Editors help guests create their own custom pizzas or select one of the signature pizzas named after major newspapers, such as The Times, The Tribune, The Chronicle, and others. The pizzas are published in just under four minutes and can be paired delectably with more than a dozen different craft beers on tap, which change regularly and regionally. Build your own and deliciously prepared salads, gluten-free dough, and vegan cheese and topping options are also available.

The rapidly growing franchise has more than 16 locations open in Southern California with a total of 30 restaurants slated to open by early 2018. The Pizza Press poised to hit the 100 units sold mark in 2017 and plans to have a total 300 locations awarded by 2020. As the franchise continues to expand, it remains committed to the communities it serves, and could not be more thrilled to offer this two-day firefighter appreciation promotion to give back to local heroes.

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