Fork & Salad, a health-forward eatery based in Maui, has partnered with Fransmart to bring the fresh flavors of the Hawaiian islands nationwide. Fransmart is the global leader in franchise development known for turning emerging restaurant concepts like Five Guys Burgers & Fries and Qdoba Mexican Grill into powerhouse chains.
“Our vision has always been to redefine the possibilities of farm-to-table cuisine,” says Travis Morrin, co-owner of Fork & Salad. “We want to bring healthy, convenient, affordable food to everyone, while introducing them to the unique flavors and lifestyle of the Hawaiian islands. With the strength of Fransmart behind us, we’re confident you’ll see Fork & Salad in airports, malls, and communities all over the globe.”
Fork & Salad was founded in 2016 by Jaron Blosser, Travis Morrin, and Cody Christopher with the mission to highlight the fresh flavors of Maui and bring healthy dishes to visitors and residents alike. The menu boasts 50-plus local ingredients, a variety of gluten-free selections, signature salads and sandwiches, build-your-own options and healthy beverages like housemade teas and organic kombucha.
The concept’s flagship store is located in Kīhei, Maui and has plans to open another location in the Pu’unene Shopping Center in Kahului, Maui in the first half of 2018. The upcoming state-of-the-art, custom-designed space will provide indoor seating for more than 30 guests, with dine-in, take-out and pick-up options available. The Fork & Salad owners are currently reviewing real estate options in Orange County, CA for a corporate store, which will also serve as their mainland headquarters and franchisee training facility, to open later this year.
Fork & Salad is currently looking for passionate and experienced franchisees to expand the fresh concept and spirit of aloha across the country. Those interested in joining the Fork & Salad ‘ohana’ (“family” in Hawaiian) as franchisees will get support from start to finish, from site selection expertise and simple floor plans to custom training systems and localized brand building.
“In the franchise world, the next big opportunity for a concept to grow larger than 1,000 locations is healthy fast-casual,” says Fransmart CEO Dan Rowe. “We’d been looking for the right fit to move this forward, and ironically drove past Fork & Salad the day they opened on Maui almost two years ago on a visit. It was love at first sight! This concept is a perfect fit in the healthy fast-casual space: a broadly appealing menu of craveable food, lightning-fast speed, a simple operating model with a genuine Hawaiian soul. Customers vote with their wallets, numbers here are strong, and there is nothing like Fork & Salad.”
