World Franchise Associates announced the signing of an agreement to exclusively represent coolgreens for development opportunities in the Middle East. World Franchise Associates assists franchisors to enter new international markets and expertly assists investors to acquire master franchises for the best franchised and most recognized business brands in the world.

With the tagline, food that fuels your life, coolgreens’ is a healthy lifestyle eatery committed to providing more than just a high quality, fresh and natural dining experience. Founded in 2009, at a time when there were few, if any, quick, fresh and delicious dining options—the brand filled a void in the healthy dining landscape. The brand offers menus that cater to all lifestyles and is dedicated to making the markets that they serve better places to live. The brand aligns with partners who are passionate about serving and educating their communities on the benefits of healthy living.

Paul Cairnie, chief executive officer, World Franchise Associates says, “We are excited about this partnership with coolgreens to help facilitate their international expansion in the Middle East.  coolgreens offers a unique business proposition for investors who are interested in the fast-growing sector of “healthy foods.” The brand offers the most diverse menu in the healthy segment, and an excellent ROI in line with some of the best performing [quick-serves] in the industry.”

With eight years’ experience perfecting systems, coolgreens has developed strong strategies for maximizing throughput and reducing build out costs. The brand offers a franchise support system that is world class and rivals the best in the business. This includes a network of vendor partners and an advanced franchisee support system.