Arby’s announced the completion of its nationwide conversion to Coca-Cola beverages, bringing together one of the world’s most iconic beverage companies and the world’s second-largest sandwich restaurant brand. Arby’s drink fountains now offer Coca-Cola, Coke Zero Sugar, Diet Coke, Sprite, Minute Maid Light, Mello Yello, Barq’s Root Beer, Hi-C Flashin’ Fruit Punch, Fanta Orange and Powerade Mountain Berry Blast. For a limited time, Arby’s is also offering a Coke Float to celebrate the new partnership.
“We are proud to now pour Coca-Cola products at Arby’s restaurants across the United States. They are amazing partners with amazing brands,” says Rob Lynch, President of Arby’s. “We’re known for big, meaty sandwiches and variety that is second to none in our industry. We now have an incredible range of Coca-Cola beverages that perfectly complements our menu.”
“We’re excited to welcome Arby’s to the Coca-Cola family,” adds Kathleen Ciaramello, president of Coca-Cola North America Foodservice and On-Premise. “Our two brands make a great pair and we look forward to bringing a variety of delicious and refreshing Coca-Cola beverages to Arby’s guests nationwide.”
Arby’s and Coca-Cola shared their big news in the biggest way possible: creating the Largest advertisement. The ad, which reads, “Arby’s Now Has Coke” and measures 212,000 square feet (nearly five acres), has been officially recognized by GUINNESS WORLD RECORDS as the Largest advertisement. While it seems appropriate to make this announcement in a big city like New York or Los Angeles, Arby’s chose to display the ad in Monowi, Neb., the smallest town in America, population: one. Elsie Eiler, Monowi’s lone resident, mayor, bartender and librarian, has been a proud Arby’s and Coca-Cola customer her entire life.
Breaking one GUINNESS WORLD RECORDS title just wasn’t enough, so prior to unveiling the Largest advertisement, Arby’s teased the big announcement by creating the Smallest advertisement in collaboration with Georgia Tech’s Institute for Electronics and Nanotechnology (IEN). Using a focused ion beam, Georgia Tech engineers etched “A big announcement is coming. This isn’t it.” onto a sesame seed from an Arby’s bun. The ad measured 38.3um x 19.2um, or 735.36 square micron in area, and has been officially recognized with the GUINNESS WORLD RECORDS title of the Smallest advertisement. The Smallest advertisement was displayed inside an Arby’s in America’s largest city, New York. Arby’s guests at the 32 E 23rd St. restaurant in Manhattan were able to view the smallest ad by using a Scanning Electron Microscope provided by Hitachi-HTA.
