Nathan’s Famous is introducing a contemporary new design for its restaurants that captures both the youthful energy and the deep history of the brand.
The new design, which touches everything from new interiors, new kitchen layout and new exteriors to new menuboards, paper products and crew uniforms, will be formally unveiled on August 11. The design will be unveiled at the grand opening of the new free-standing store at 1897 Del Prado Boulevard South in Cape Coral, Florida.
“Nathan’s has spent the past 18 months working on a dynamic new rebranding effort that will appeal to our core customers and to a younger generation of guests,” says Scott Harvey, executive vice president of Nathan’s Famous. “The new design honors our 102-year history while also expressing the excitement and future of the brand.”
The color palate featured in the new design retains the trademark Nathan’s Famous green, but adds lighter tones of green that are complemented by more glass, chrome and steel fixtures and white brick. The newly redesigned menuboards are fresh, clean and contemporary, highlighting images of food that simplify the ordering process. Nathan’s will now serve its products on all new, white branded paper products that mirror the new look and focusing the brand message of “It’s our food that makes us famous.”
The Cape Coral restaurant, a 3,000-square-foot free-standing unit with a drive thru, will offer the full Nathan’s Famous menu, including its world-famous beef hot dogs, crinkle cut French fries, burgers, chicken, cheesesteaks, as well as Arthur Treacher’s seafood and more. Tables and seating areas will have charging stations for the convenience of customers, and the restaurant’s kitchen design has been updated to increase the speed of service within the restaurant and at the drive thru.
The Cape Coral restaurant will be the first Nathan’s Famous location to feature the brand’s new team member uniforms, which match the contemporary look and feel of the restaurant. General Managers will wear button-down shirts, managers will wear golf shirts and the crew will wear T-shirts with new hats and aprons to match today’s desire for comfort on the job.
The first 102 guests of the new restaurant at the August 11 grand opening event will receive a free hot dog each week for a year. Following this, Nathan’s Famous will introduce the new design across its portfolio of new units.
Nathan’s Famous products are currently sold in more than 57,000 retail and food service locations, and are available in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands, and in 12 foreign countries.
