FAT Brands Inc., parent company of Fatburger, announced a new development deal with franchise partner Praveen Vig to develop a Fatburger restaurant in New Jersey’s Cherry Hill Mall, opening late 2018. The opening of this new store will launch Fatburger’s return to the East Coast.

Fatburger, The Last Great Hamburger Stand, is known for their juicy, made-to-order burgers, first created by founder Lovie Yancey when she launched the brand almost 70 years ago in Southern California. With an array of tasty add-ons and condiments to select from, each burger is grilled-to-order and topped with the freshest ingredients. This development marks future East Coast expansion for the beloved Hollywood favorite burger brand.

“It has been a longtime goal of ours to bring Fatburger back to the East Coast, but we knew that we had to be deliberate in our strategy,” says Andy Wiederhorn, CEO of FAT Brands. “Entering the Cherry Hill market is the perfect entry point back into the East Coast for us and we are thrilled to have found such an excellent partner in Praveen Vig.”