The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven hockey legend Tim Horton’s retiring jersey number, but also starting Wednesday, Americans will be rewarded after every seventh visit with new Tims Rewards.

With the new rewards program, guests will be eligible for any size hot brewed coffee, hot tea, or baked good (except for Timbits and bagels) after every seventh visit. 

Tims Rewards is simple and easy to use:

Visit any eligible Tim Hortons restaurant in the United States to receive a reusable loyalty card

or

Download Tims Rewards to your digital wallet on your iPhone or Android device and use it the same way as you would use a reusable loyalty card

or

Download the updated Tim Hortons mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards

“Our guests deserve a rewards program as a thank you for their loyalty,” says Shawn Thompson, oresident, Tim Hortons U.S. “We’re offering both a reusable card and a digital friendly card on the Tim Hortons app so that it’s extremely easy for our guests to use over and over again.”

Guests can register their card at www.timhortons.com/rewards or through the app to keep track of visit count and their balance. For a limited time only, once you register you will also receive a free reward following your first purchase greater than $1.50. In the coming months, Tim Hortons will also be unveiling new personalized mobile offers and discounts.