Taco Bell Launches 'reBELLion' Campaign with Party Packs

In an open letter, Taco Bell is challenging the long-standing tradition of eating tacos on a predetermined day of the week: Tuesday. Should any one day have all the taco glory just because it makes for a good hashtag? No. Times are changing and so are societal food norms. Which is why Taco Bell wants fans to “reBELL” against this alliteration and live every day like it’s Taco Tuesday.

Taco Bell is bringing this taco liberation to life in its newest campaign, “Taco reBELLion,” that encourages fans to break away from Tuesday customs and enjoy tacos with their crew any night of the week. Launching on April 21, the 60 second spot shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to rebel against the tradition of tacos on Tuesdays and together they fight, in the form of an epic dance-off, for tacos any night.

Chief Global Brand Officer Marisa Thalberg has a rallying message for taco fans everywhere: “Of course we love that there is a day of the week dedicated to tacos, but we believe it’s time to challenge societal norms and for our fans and their friends feel empowered to enjoy tacos without limits. When you think of tacos, you should think getting together with friends, not just one day of the week.”

To further empower squads to join the taco uprising, Taco Bell is also launching a new line of reBELLious merchandise. Available on the Taco Shop, the new shirts and patches allow taco nonconformists to show off their taco pride and pledge their support for “Taco Any Day.” Because every rally needs fuel, Taco Bell is offering 15 percent off one Party Pack when you order online or on the app through June 8. Valid for in-store pickup only at participating locations.

Whether fans like them crunchy, soft, or locos (Doritos Locos Tacos to be exact), Taco Bell is breaking the monotony of at-home party food with a taco offering too good to get delivered just on Tuesdays. No matter the occasion or who’s in your crew, Taco Bell Party Packs offer the ultimate taco customization, including vegetarian and vegan options, making it the go-to food for gatherings. Feed your pack of reBELLs with any or all five Taco Bell Party Packs (Taco, Supreme Taco, Variety, Supreme Variety and Grande Meal) which can include Crunchy Tacos, Soft Tacos, Crunchy and/or Soft Tacos Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme and even Bean Burritos. Be sure to visit TacoBell.com or the Grubhub app for Party Packs pricing.

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