Halo Burger, a 96-year old burger chain, has announced the launch of “Halo Rewards,” an upgraded loyalty program complete with a free, new and improved mobile app. The program rewards guests with special offers and free food exclusively available to Halo Rewards members.

Users who sign up or update their pre-existing account will receive a free Premium QP Burger after they complete their first visit. From there, they will accrue stars after every visit that equate to free food, including a Premium Burger of their choice at 500 stars.

The program offers other exciting benefits as well from referral bonuses earning users’ free burgers, birthday surprises that allow guests to choose their favorite dessert from a menu of options, as well as a breakfast club that awards every seventh breakfast sandwich for free to Halo Rewards members.

“We’re very excited to offer our guests not only a much more user-friendly platform, but a more rewarding loyalty program,” says Olivia Ross, Halo Burger’s Director of Marketing. “We’ve received an overwhelming positive response and plan to continue to evolve the program to bring the most value to our customers as it grows.”