Miami Grill is currently seeking franchisees in all major Florida markets.
With a primary concentration of restaurants in its home state of Florida, the company is now spearheading an aggressive growth plan to include all major metro areas where Miami Grill has previously opened restaurants.
“The expansion of Miami Grill is crucial to our overall success,” says Robert Haar, Vice President of Franchise Development. “We’re targeting the development of the brand throughout Central and North Florida.”
This year, Miami Grill has opened corporate-owned restaurants in both the Orlando DMA and Daytona Beach, with the latter branded as a Miami Grill & Bar. The company recently franchised its corporate-owned Jacksonville restaurant to a multi-unit operator.
“Without exception, all cities that we have re-entered have proven to be extremely receptive to us being back,” adds Haar. “We continue to maintain very strong brand equity in all of the major metro markets.”
The chain started with a single restaurant in Key West, Florida in 1983 called: Mr. Submarine. From there, it experienced rapid growth as “Miami Subs” during the 90’s, garnering a cult-like following. In 2012, Miami Subs partnered with international music sensation and equity owner “Pitbull”, to truly take the company to the next level, while subsequently rebranding as Miami Grill.
“What makes Miami Grill so special is that everything on our menu is authentic and made fresh to order,” says Evan Friedman, Executive Vice President. “Our cheesesteaks are right out of Philly. Our philosophy is simple – ‘Everything Goes.’”
Qualified franchisees get full support from the Miami Grill corporate office in the areas of real estate and site selection, financing, construction and design, operations and training systems, marketing, point of sale decisions, as well as purchasing and distribution assistance.
“Our training and ongoing support is an immersion program that is designed to create a foundation for success for franchisees and their teams,” says Friedman.
“A franchise is all about relationships,” adds Haar. “We are looking for qualified, experienced, business-minded people who are interested in a long-term commitment and have the same passion for the brand that we have. We’re certain that Miami Grill provides a phenomenal business opportunity.”
