German Doner Kebab has appointed a new Global Chief Marketing Officer to spearhead its growth and development across the world.

Murray Willows joins from TGI Fridays International and will be tasked with continuing to develop consumer awareness of fast-casual brand German Doner Kebab and building upon its growing profile.

German Doner Kebab, the flagship brand of Hero Brands, is going from strength to strength as it progresses its expansion across the globe.

The brand is now rolling out aggressively throughout Europe, the Middle East, and the U.S., with over 700 franchises already signed-up to the German Doner Kebab project globally.

Murray’s appointment comes as German Doner Kebab forges ahead with plans to open 100 stores in Saudi Arabia over the next 10 years.

German Doner Kebab CEO Imran Sayeed believes Murray Willows’ experience will prove key in strengthening the senior team and building upon German Doner Kebab’s rapid expansion.

He says: “Murray’s wisdom, experience and know-how speak for themselves and I believe that his appointment is a very powerful statement about the direction the company is taking.

“He joins German Doner Kebab as we continue to embark on significant growth throughout the globe and his guidance and expertise during this period will prove invaluable.

“Murray boasts an extensive resume, having worked for some of the biggest brands in the industry and that experience will be crucial as we continue our mission of bringing the German Doner Kebab experience to more consumers throughout the globe.”

Murray brings over 20 years’ experience in the industry, having previously held the position of Chief Marketing Officer for TGI Fridays International, where he was responsible for marketing, and food and beverage development, and restaurant design across 52 international markets.

During his tenure, TGI Fridays’ business saw consistent profit and restaurant growth as well as consolidation as the leading US casual dining brand in international markets. Murray was also responsible for leading major changes to the food and beverage position and introducing a new restaurant design for the brand.

His previous roles were at Yum! Brands, which saw Murray take on the position of Vice President and Chief Marketing Officer for Pizza Hut in the U.K., Vice President Marketing for Pizza Hut International and before that, Chief Concept Officer for KFC in South Africa.

Murray says: “I am very excited to be joining German Doner Kebab as it continues its expansion across the UK and throughout Europe, the Middle East and North America.

“I see this an amazing opportunity to lead the drive and further strengthen and accelerate GDK’s development as a worldwide brand.”