FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, is pleased to announce beginning on November 1 all domestic locations across America will carry plant-based, dairy-free Daiya Cheddar Style Slices, just in time to celebrate World Vegan Day. To celebrate the launch, Fatburger is offering a free Daiya dairy-free Cheddar Style Slice with any burger or sandwich purchase on November 1.

Each Daiya dairy-free Cheddar Style Slice delivers the same incredible melt and slight sharpness as dairy-based cheese. This flavor and texture pairs perfectly with Fatburger’s wildly successful plant-based Impossible Burger, or the mouthwatering, juicy burger made famous by founder Lovie Yancey in Los Angeles more than 70 years ago. As always, each burger is made-to-order with traditional toppings, along with a wide variety of tasty add-ons and condiments to select from.

“After our successful test run in our hometown, Los Angeles, we are thrilled to offer our Fatburger fans around the US a 100 percent plant-based cheeseburger,” says Andy Wiederhorn, CEO of FAT Brands. “We love incorporating today’s trends with Fatburger’s traditional fare so consumers can enjoy the Fatburger they know and love, with a dairy-free twist. With the addition of the Daiya slices to our ever-going dairy-free menu we are able to reach a larger fan base, and we can’t wait to see how consumers across the country react to our new plant-based offerings.”