Service Management Group, a global customer, patient and employee experience management partner to more than 500 brands, announced a new customer experience management program with American fast-food restaurant chain P. Terry’s Burger Stand. By combining platform technology and best-in-class professional services, SMG is uniquely positioned to help P. Terry’s uncover and activate customer insights.

Founded in 2005, P. Terry’s is a classic burger joint offering the freshest quality ingredients you can find served out of a drive-thru window. With a focus on small-town hospitality, the brand offers a simple menu with premium-quality ingredients and affordable prices.

“With SMG’s leadership in the restaurant industry and a track record of providing rich customer insights, this is a great partnership for P. Terry’s,” says Todd Coerver, P. Terry’s Burger Stand Chief Executive Officer. “Our voice of the customer program will help inform our growth strategy by providing us with location-level insights and ensuring we’re laser-focused on key loyalty drivers.”

P. Terry’s is capturing and measuring guest feedback at the point of sale with SMG’s experience management platform. The real-time feedback is delivered to the smg360® platform, giving the brand a holistic view of the guest experience while providing store managers with local guest feedback, role-based reports and location-level insights. In combination with the technology, SMG’s experienced professional services team is helping P. Terry’s interpret the data, surface insights and drive business outcomes.

“It’s an honor to be recognized for our category success and inherent ability to deliver actionable insights,” adds Katie Cofer, SMG Vice President of Customer Engagement. “P. Terry’s customer-centric approach and commitment to listening align with our philosophy, and we’re excited to help fuel the brand’s continued success.”