Bryan O’Rourke, president of Crown Brands, LLC announced that the company will officially change its name to Oneida Hospitality Group effective January 20.

O’Rourke explained that this rebranding reflects the heritage and focus of the company, adding, “Oneida is a well-recognized and respected brand with history and integrity.  We have been planning this name change along with other strategy changes to position the company for accelerated growth.”

In addition to the Oneida brand, Oneida Hospitality Group is a collection of other distinguished brands including UpDate International, Tomlinson Industries, Focus Foodservice, Johnson Rose and Co-Rect.

The new brand standards and logo are effective January 20 and have been released to the market. A rebranded website is coming soon. 

Oneida Hospitality Group, formerly Crown Brands, LLC, was formed in 2014 with the acquisition of the Focus Foodservice, UpDate International and Johnson Rose brands. Co-Rect products was acquired in 2015.  In a span of four months, Tomlinson was added to the portfolio in October 2018 and Oneida joined in January 2019. 

For further information please contact Jeanne Engle at Oneida Hospitality Group at (216) 587-3400 or via e-mail at jeanne.engle@crown-brands.com.