Pokeworks is forging ahead in 2020 riding the momentum of last year’s impressive growth and shows no signs of slowing. The brand has solidified its place at the forefront of the fast-casual restaurant space, leading the pack with impressive menu innovation and development last year and plans to build on this momentum in 2020.
In 2019, Pokeworks listened to consumer demand for a fresh take on a maturing trend with menu innovations that incorporated new flavors and textures, while staying true to its traditional Hawaiian roots. In partnership with Bravo’s Top Chef alumnus, Chef Sheldon Simeon, Pokeworks rolled out two limited time spice-centric, flavor-packed bowls – the Spicy Sichuan Bowl and the Lava Bowl. The brand also unveiled a new warm, torched poke that is served with a broth, called Poke-Zuke to make poke the perfect dish year-round.
Driven by innovation behind the counter, Pokeworks saw heightened consumer demand for its fresh poke. To keep up with demand, the brand opened 20 new restaurants last year, leading to a total of 46 open restaurants with 130 in development. This year, Pokeworks plans to keep up this momentum with plans to bring 30 locations to untapped markets across the nation, such as St. Louis, Denver and Portland.
“This has been a milestone year for us, most notably when it comes to menu innovation. This is a direct result of the support, unmatched dedication and creativity of our franchise partners and corporate staff,” says Mike Wu, CEO and co-founder at Pokeworks. “We are looking forward to elevating our efforts in bringing a fresh take on traditional poke to communities across the nation in 2020.”
Founded in 2015, Pokeworks is building on momentum largely fueled by its millennial relevance and deep-rooted commitment to sustainability efforts and has grown to 46 locations open across the United States. Pokeworks is actively seeking single-unit and multi-unit franchise partners to join its team of highly ambitious and hardworking entrepreneurs. The average investment for a Pokeworks is $250,000 to $850,000.
