McDonald’s changed the breakfast game forever in 1971 with the introduction of the Egg McMuffin—the first-ever quick-service restaurant breakfast sandwich. Now, nearly 50 years after its debut, this fan favorite is getting the celebration it deserves: its very own national holiday. McDonald’s declared Monday, March 2, as National Egg McMuffin Day. 

The brand is inviting fans to celebrate by getting a free, freshly prepared Egg McMuffin at participating McDonald’s nationwide. Customers need only download our Mobile App to redeem this offer between 6-10:30 a.m. local time on Monday, March 2. 

“While we’re giving the Egg McMuffin its moment, we’re really honoring our breakfast fans who have woken up with McDonald’s breakfast for nearly 50 years. And we just thought, ‘Hey, why not declare March 2 as National Egg McMuffin Day?’” says David Tovar, vice president of U.S. communications. “We’re always looking for new ways to show our fans love and remind them, no matter where they might be, a great tasting and convenient breakfast is just around the corner for them at McDonald’s.” 

The iconic Egg McMuffin was first created in early 1971 by Herb Peterson, an owner and operator in Santa Barbara, California. What started as an attempt to make Eggs Benedict became a breakfast icon: the Egg McMuffin. Herb is also credited with creating the Teflon rings to give the eggs their perfectly rounded shape—a tool that has inspired other brands around the world. The Egg McMuffin is an excellent source of protein. McDonald’s places a freshly cracked Grade A egg on a toasted English Muffin topped with real butter and add lean Canadian bacon and melty American cheese.

Marketing & Promotions, News, McDonald's