Duck Donuts announced Dwayne Hoffman has joined the growing company as vice president of franchise development. In this newly created position, Hoffman is responsible for overseeing franchise sales and real estate activity related to the development of Duck Donuts locations and the growth of the brand. Hoffman will report to Betsy Hamm, chief operating officer of Duck Donuts Franchising Company.

“We are excited to have Dwayne join our franchise development team as we continue to focus on strategically moving forward as a national brand, entering new markets and backfilling in existing,” says Hamm. “His extensive expertise will play an integral role as we strive to transition from an emerging to a well-known established franchise brand across the country.”

Today’s announcement builds upon the company’s shift from an organic to strategic growth model. In order to continue the momentum as one of the fastest-growing donut franchises, the company is looking at a more aggressive approach to selling franchise agreements domestically and internationally. With a focus on being more intentional in its growth pattern, the company is particularly interested in adding locations to its portfolio west of Missouri and in tourist and resort areas. Duck Donuts plans to open 35 domestic stores per year. Franchise opportunities are available for traditional brick-and-mortar locations, with a reduced store footprint, and nontraditional venues, such as food trucks, airports.

Hoffman joins Duck Donuts with more than 25 years of experience working in the food and beverage industry. Specializing in brand repositioning, new market expansion and market planning, Hoffman most recently worked for companies including Nathans’s Famous, The Coffee Bean & Tea Leaf and Starbucks. Hoffman currently serves as a board member for the Catholic Youth Organization in Downingtown, where he resides. He is an alumni of Bloomsburg University of Pennsylvania and former NCAA athlete.