For coffee lovers around the country, their admiration and appreciation for their favorite caffeinated beverage peaks every year on September 29: National Coffee Day. PJ’s Coffee of New Orleans understands their passion better than anyone, and that’s why the nationwide coffeehouse is rolling out a thoughtful promotion to help them celebrate the day.
This year on September 29, for every bag of coffee customers purchase in store or online, PJ’s Coffee will donate one bag directly to active members serving in the United States military.
“National Coffee Day is one of the best days of the year for us, and we really wanted to make an impact outside our stores this year while getting our customers involved,” says Reid Nolte, Vice President of Brand Strategy at PJ’s Coffee of New Orleans. “By ordering a bag of coffee from PJ’s on September 29, not only are you providing yourself with much-needed supply of delicious coffee, but you’re also doing the same for the men and women defending our country. It’s just one way we can come together to show our gratitude for these brave individuals.”
PJ’s Coffee is constantly focused on giving back to and strengthening their relationship with military personnel both active and veteran.
Most recently, the franchise became the official coffee, espresso and blended-beverage partner of the United States Military Academy in West Point thanks to a new coffeehouse in Grant Hall. Additionally, PJ’s Coffee spent the entire summer installing coffeehouses following a franchise agreement with the U.S. Marine Corps. These military personnel now enjoy an array of PJ’s Coffee blends in 51 mess halls and 62 brew stations across nine bases.
The company is also an International Franchise Association VetFran member – proudly offering qualified veterans a 20 percent discount on the initial franchise fee – and famously gives away a franchise license to a lucky military veteran each year.
