Golden Chick announced it has named industry veteran Howard Terry as its chief marketing officer, effective immediately.

“Howard has been an extremely valuable asset to our team for the past five years serving as Golden Chick’s senior vice president,” says Jim Stevens, president of Golden Chick. “Under his leadership, Golden Chick’s marketing, advertising and public relations initiatives have really taken off, proving to be instrumental to our growth and success as a franchise.”

Terry currently wears multiple leadership hats, in addition to now serving as the CMO of Golden Chick, he leads product development and innovation for the brand, and has been the President of the 14-unit cheesesteak chain Texadelphia since 2018. Both brands are a part of Richardson, Texas-based Golden Tree Restaurants’ portfolio.

Before joining the Golden Tree family, Terry has over 25 years of experience working with well-known hospitality brands as a long-term marketing consultant to Raising Cane’s Chicken Fingers, VP of Marketing for Texas Land and Cattle and Lone Star Steakhouse, Mooyah Burgers and Fries, Boston’s Pizza Restaurants and as Director of Marketing for Denny’s and Bonanza Restaurants.

“I am extremely humbled to be able to serve as the CMO of a brand with such a rich-history and drive,” says Howard Terry, Golden Chick’s chief marketing officer. “Over the past five years, my admiration has only grown for Golden Chick and I look forward to the milestones our team will continue to achieve. I am confident that this franchise is on pace to be a major player, not only in the chicken category but in the quick-service industry.”

Prior to transitioning to brand-side, Terry started his career as a copywriter for a large advertising agency working on clients including Pennzoil Motor Oil, Whataburger and US Homes after graduating from The University of Texas at Austin with a degree in advertising.