Multi-Concept fanchisor Heritage Restaurant Brands (HRB) has promoted Reem Fahoum to the newly created post of Vice President of Marketing

Fahoum had been Director of Marketing for the company since its inception in 2016 and previously held marketing and operations positions for Tahoe Joe’s Famous Steakhouse and Applebee’s.

“Reem has done an incredible job of defining the positioning of each brand and communicating the essence of our brands through various channels,” said Greg Graber, CEO of HRB. “Over and over again, our franchisees say how much they appreciate Reem’s tireless dedication to improving same store sales and for laying the groundwork for accelerated unit growth at Huckleberry’s Breakfast and Lunch.”

“I look forward to continuing the work we’ve started with the leadership team at HRB and truly value the working relationships we’ve built over the years with our amazing franchisees,” Fahoum said in a statement. “The best is yet to come.”

Heritage Restaurant Brands currently has 36 restaurants including Perko’s Café Grill, Cool Hand Luke’s Steakhouse and the fast-growing Huckleberry’s Breakfast and Lunch.