Barberitos, a fast-casual burrito restaurant with 50 locations across the Southeast, celebrated Cinco de Mayo by recording its biggest single-day sales in the chain’s history. The milestone was spurred by a national promotion that offered one free small cheese dip via the Barberitos mobile app to guests at participating locations on Wednesday, May 5. More than 65,000 guests claimed the online coupon. 

Some statistics from the day include:

• 27.3 percent increase over the chain’s biggest previous day (Cinco de Mayo in 2017)

• 26.1 percent catering orders

• 10.4 percent pickup orders via the app or company website

• 9.63 percent of delivery orders through third-party apps

• Johnson City, Tenn. (3135 Peoples St.) was the top location for coupon redemption followed by Athens, Ga. Five Points (1739 S. Lumpkin St.)

“We are very grateful and humbled by the incredible turnout of loyal Barberitos customers at all of our restaurants on Cinco de Mayo this year,” says Barberitos Founder and CEO Downing Barber. “Our team is excited at the response and resiliency guests have shown as we emerge from the pandemic. I also want to congratulate and thank the Barberitos franchisees and their team members for striving to serve each and every customer with hospitality.”

Based on the numbers and trends shown, Barber believes:

• Restaurants are rebounding in a big way as pandemic restrictions are decreased

• Catering for events has picked up significantly and will continue to do so throughout the summer

• Delivery and takeout continue to be a significant piece of the business that isn’t going away

“Our brand has weathered the storm and has become stronger,” said Barber. “These numbers demonstrate that people are ready to get back out and enjoy themselves.”