Chipotle Launches Major Update to its Rewards Program

Chipotle Mexican Grill on Tuesday announced it is celebrating the launch of Rewards Exchange, the biggest update to the Chipotle Rewards program since its debut in 2019, by introducing a new video game called Chipotle Race to Rewards Exchange on June 23. The interactive racing game, inspired by the recent resurgence of low-fi video game titles, will challenge players to earn game points and avoid obstacles for a chance to win a 2021 Tesla Model 3 and other prizes.

Introducing the Chipotle Rewards Exchange

Through the new Rewards Exchange, Chipotle Rewards members can unlock more rewards, more often. Previously, Chipotle Rewards points exclusively went toward free entrees, but now members can choose to exchange Reward points for more than 15 different reward options, including free guac, drinks, and Chipotle Goods.

With more Rewards choices, Chipotle’s nearly 23 million Rewards members can get free Chipotle food faster than ever. Members can also redeem their points to support a variety of Chipotle’s non-profit partners like The Farmlink Project, National Young Farmers Coalition, and the National Urban League. Those who are enrolled in Chipotle Rewards get 10 points for every $1 spent in the restaurant, online, or in the app.

Ready, Set, Rewards

The Chipotle Race to Rewards Exchange video game will last 48 hours, officially going live on June 23 at 9 am PT and ending on June 25 at 9 am PT. Fans can compete by visiting: racetorewards.com. The game will be available on mobile and desktop devices.

How It Works

Players begin Chipotle Race to Rewards Exchange by signing into their Chipotle Rewards account. Participants who don’t have an existing Rewards account will be asked to create a free account.
From there, players choose their eco-mode of transport: electric car, electric bike, or electric skateboard.
Players will race on a farm-inspired map where they will earn 10 points per second they drive. Plus, they can collect items on the road from the Rewards Exchange to earn extra game points. Players who hit an obstacle, an artificial flavor, color, or preservative, will have their score logged and start over at 0 points. Players are not limited in the number of times they can play the game.

Real Grand Prizes

The top eligible scorer at the conclusion of Chipotle Race to Rewards Exchange will take home a standard 2021 Tesla Model 3. Chipotle will award the second, third, and fourth place eligible finishers with an electric bike, and eligible players ranking five through 10 on the leaderboard will win an electric skateboard.

With the new Rewards Exchange, a member can earn enough points for free chips after just two visits to Chipotle. In an ode to faster rewards, up to the first 500,000 players who pass two Chipotle restaurants in the game each day will receive 250 points in their Rewards account, which is the number of points that are required to redeem an order of chips at Chipotle. Chipotle will give away a total of up to 1 million free orders of chips in Chipotle Race to Rewards Exchange via points in players’ Rewards accounts.

“The new Chipotle Race to Rewards Exchange video game is a fun way to demonstrate the speed at which our loyalty members can now earn rewards,” says Chris Brandt, chief marketing officer. “This is one of the many ways we’re super-charging our superfans and offering exclusive experiences to our most loyal guests.”

Nékter Juice Bar Expands Into Sioux Falls, South Dakota

Nékter Juice Bar continues expanding into new markets with the opening of their first South Dakota restaurant in Sioux Falls, South Dakota. The newest Nékter is located at the Dawley Farm Village, 609 S. Highline Pl., and is hosting a grand opening celebration on Saturday, May 4, 2024. Guests may enjoy $5 small Juices and […]

Mr Gatti’s Pizza Celebrates Grand Opening of Store in Victoria, Texas

Mr Gatti’s Pizza, the beloved pizza restaurant chain, is celebrating the grand opening of its new Victoria location at 2804 N. Laurent St. with a special event on May 1 at 5 p.m. The jam-packed celebration is open to the public and will feature a ribbon-cutting ceremony with the local Chamber of Commerce, children’s entertainment with bounce houses and a […]

Wienerschnitzel Appoints Doug Koob as Chief Development Officer

Wienerschnitzel, the world’s largest hot dog concept, announced today a new addition to its executive leadership team, Doug Koob. In this new role, Koob will oversee sales and business development teams for both domestic and international growth, real estate, along with restaurant design and construction. Koob’s background of 40-plus years in the hospitality industry led […]

Daddy’s Chicken Shack Names Dave Liniger Jr. CEO

Daddy’s Chicken Shack, the quick-service concept dedicated to serving up good livin’ and better chicken, announced today two new promotions within their executive team. Tony Adams, who previously served as the Vice President and Chief of Staff for Area 15 Ventures, will now be taking on the role of President for Daddy’s Chicken Shack while […]

Abbott’s Frozen Custard Announces Opening of First Franchised Store in Texas

Abbott’s Frozen Custard, the oldest frozen custard franchise in the nation, is celebrating the grand opening of its first franchise location in the state of Texas. Located in the Dallas suburb of McKinney, at 1520 N Hardin Boulevard, it is the first of more than 100 locations throughout Texas to be opened by owner-operator Southern […]

Shake Shack Expands Partnership on Carbon Neutral Whole Milk

Neutral Foods, the first certified carbon neutral food company in the U.S, announced the expansion of its partnership with Shake Shack to supply its certified Carbon Neutral Whole Milk to over 90 Shake Shack locations in the U.S. Shake Shack is the first fast casual restaurant partner for Neutral Foods and is using Neutral Milk […]

Wendy’s Promises to Increase Access to Solar Energy for Franchisees

Wendy’s on Tuesday shared progress in sourcing renewable energy through its participation in community solar programs. Emissions reductions from these programs will advance progress against Wendy’s science-based targets to reduce absolute Scope 1 and 2 emissions by 47 percent, and Scope 3 emissions from franchisees by 47 percent per restaurant by 2030, both from a […]

Alberto Sosa Bringing Pollo Campero to Smyrna, Tennessee

Alberto Sosa, who already owns two Pollo Campero franchises in Tennessee, is bringing the Central American chicken concept to the Nashville suburb of Smyrna. With over 100 U.S. locations and another 350 worldwide, the Central American chicken franchise is growing quickly, bringing family-recipe-inspired, flavorful chicken meals to the markets it enters. Smyrna’s new Pollo Campero […]

You might also like...

Get daily updates on quick-serve industry news, tips, and events.