Freddy’s Frozen Custard & Steakburgers announced that its co-founder, Scott Redler has been appointed to the new role of Chief Experience Officer. In 2002, Redler co-founded Freddy’s alongside business partners, Bill and Randy Simon. With 45 years of industry experience, Redler spent the last 19 years serving as COO of Freddy’s. The creation of this new role for the industry-leading fast-casual franchise follows its recent acquisition by private equity firm Thompson Street Capital Partners in March of 2021.

“Who better than Scott to continue the work of providing our Guests with a truly memorable Freddy’s experience?” says Chris Dull, president and CEO. “As co-founder, Scott created Freddy’s alongside his partners, and it is a privilege to have his expertise focused on ensuring the delivery of the very best experience for our franchisees, Team Members, and Guests.”

Redler has been instrumental in developing over 20 different concepts. His vast knowledge of all facets of restaurant operations has made him a sought-out professional in the industry. He currently serves as treasurer of the National Restaurant Association’s Board of Directors and the recipient of many honors, including the 2020 IFMA Silver Plate Award.

“In light of our continued surge in franchise growth and ongoing success systemwide, this new role falls naturally into the progression of the company,” says Redler. “I look forward to strengthening franchisee relationships, continuing our unique culture and doing things ‘The Freddy’s Way’ by delivering an exceptional brand experience to our Guests.”

Franchise opportunities remain in areas across the U.S., including the Northeast, Upper Midwest, California, Florida, Oregon, and Washington and large metro areas such as Pittsburgh and many of its surrounding markets.