Potbelly Corporation, the iconic neighborhood sandwich shop, today announced the appointment of David Daniels as its Chief Marketing Officer effective August 23. In this senior leadership role, Daniels will report to Bob Wright, president and Chief Executive Officer of Potbelly. Daniels will lead the Branding, Marketing and Digital teams as he focuses on leveraging the unique Potbelly brand position in support of the company’s growth strategy. His leadership responsibilities will include further development of the brand vision and digital marketing strategy that drives brand awareness and traffic growth, franchise and field marketing, as well as consumer insights and innovation.

Wright comments, “We are very excited to welcome David to the Potbelly family. He brings significant executive experience and success leading some of the world’s best-selling brands, delivering top- and bottom-line growth. We will immediately benefit from his broad experience in sales and marketing, consumer goods, quick-service restaurant, hospitality, and e-commerce.”  

Daniels adds “I am extremely honored to be joining the Potbelly team, a brand and company that I have admired for years. I look forward to bringing my strong blend of brand building, marketing experience, and digital marketing expertise to Potbelly and contributing to its future growth.”

Before joining Potbelly, Daniels served as Senior Vice President of Marketing at The Food Hall Co. in Dallas, Texas. He has spent more than 20 years as a marketing executive bringing classic brand marketing experience in Consumer Packaged Goods (CPG) from Anheuser-Busch InBev SA/NV, as well as restaurant experience from Pizza Hut and YUM! Brands, Inc.

Daniels holds a Bachelor of Science (B.S.) in Business Management and Marketing from Virginia Tech.