Krispy Kreme Doughnuts Inc. announced that marketing veteran Dwayne Chambers will join the company’s senior leadership team as senior vice president and chief marketing officer. Chambers will officially assume his responsibilities on September 27.

Chambers, a highly respected senior-level marketer with more than 20 years of quick-service-restaurant marketing and brand development experience, will lead all domestic and international marketing operations for Krispy Kreme. Chambers comes to the company from Fuddruckers, where he headed its marketing efforts as senior vice president of marketing and brand development. He has also served as a senior marketing officer with such national brands as Sonic, Red Robin, and Noodles & Company.

“After an extensive nationwide search, we are extremely excited to have found Dwayne Chambers, a top-level marketing executive,” says Jim Morgan, Krispy Kreme’s president and CEO. “Dwayne has the broad [quick-serve] marketing experience and brand development expertise to help us take our brand to the next level.”

“Having an opportunity to represent an iconic brand like Krispy Kreme is every marketing professional’s dream,” Chambers says. “I am excited to get to work and look forward to being a part of the bright future of this organization.”