NexCen Brands, Inc. today announced the opening of the first Great American Cookies store in Dubai, the third of this franchise brand in the Middle East. The Great American Cookies store opened at the Dubai Mall, the largest shopping mall in the world with more than 1,000 retail stores.

The store opened under an existing master franchise with DRH Group, Inc. BVI, which calls for the development of 20 Great American Cookies stores in the Middle East over a 10-year term. The first co-branded Great American Cookies and Marble Slab Creamery store in the Middle East also opened recently through this master franchise agreement. The co-branded store is located at Mirdiff City Centre, a new shopping mall in Dubai with more than 400 retail stores.

“We are delighted to open these new franchised stores for Great American Cookies as our team continues to focus on international franchise growth and make progress on our co-branding initiative,” says Kenneth J. Hall, CEO of NexCen Brands, Inc. “We look forward to expanding the presence of our franchised brands throughout the Middle East.”

“Through a proven and dedicated partner, we were able to open these new Great American Cookies stores in very attractive and popular locations in Dubai,” says Chris Dull, president of NexCen Franchise Management, Inc. “We look forward to leveraging the strength of this brand to further grow and serve additional customers in the Middle East.”