Häagen-Dazs announced its “Thank You Game,” which will give away nearly $300,000 worth of free food, beverages, and discount offers during a promotion that runs through the end of February in Häagen-Dazs Shops.

“We couldn’t think of a better way to show our appreciation to our customers for keeping a special place in their hearts for Häagen-Dazs,” says Dawn Uremovich, president of Häagen-Dazs Shops. “What makes this a ton of fun is that there are so many thank yous to go around. We’re thanking our customers and they’ll want to thank us when we open their thank-you cards.”

When customers make a purchase at participating Häagen-Dazs Shops nationwide they will receive a thank you card, which cannot be opened until their next visit to the store. Customers will give their unopened card to a Häagen-Dazs crew member when they make their next visit. Crew members will open it to reveal a prize inside. Everyone with a card is a winner.

“Whether visiting for the first time or the 100th, we’re thanking those who make Häagen-Dazs part of their lives,” Uremovich says.

An array of prizes available includes free second scoops of ice cream and free Dazzler desserts, while supplies last.