Nestlé Toll House Café by Chip, a premiere dessert café, announced the opening of its newest franchised café in ABC Dbayeh located in Beirut, Lebanon. This opening marks the first international café opening in the Middle East.

Located in ABC Dbayeh, the new cafe opened for service on January 14, inaugurated by H.E Fady Abboud Minister of Tourism; along with MP Fadi Habr; past MP Faisal Al Sayegh; Ziad Dalal, CEO of Crest Foods Inc.; Firas Fattouhi, general manager of EFFENBEE SARL; Fadi Saab, chairman of Tourism Committee ICC; and a number of distinguished personalities from the hospitality and tourism sector in addition to the representatives of the major media in Lebanon. The new location is operated by EFFENBEE SARL, master developer for Lebanon.

“Lebanon has always been and will remain the center of excellence in the F&B industry across the Middle East. Many local Franchises have been launched from Lebanon to the Middle East; this is why we truly believe in the potential of this country especially with the Lebanese clientele that we consider are the best in class in terms of social stature and taste profile,” says Firas Fattouhi, general manager of EFFEENBEE SARL. “We have a promise to develop at least 10 outlets in Lebanon to be able to reach to most of our clientele across Lebanon.”

“We are excited about our relationship with EFFENBEE and the development of the Lebanese Market as we expand our Café’s into the Middle East Region. We look forward to welcoming our guests for breakfast, lunch, and dinner treats, building brand awareness, and strengthening our bond with the community,” says Ziad Dalal, CEO of Crest Foods Inc. and Franchisor of Nestlé Toll House Café by Chip.