SocialGrub, a comprehensive social media marketing solution aimed at restaurants and retailers, announced the beta launch of its platform. SocialGrub enables restaurants and retailers to create, manage, and distribute or syndicate coupons, offers, and marketing promotions via social networks and social media channels such as Facebook and Twitter.

“Sites like Facebook and Twitter are enabling new and powerful forms of marketing that is allow companies to reach consumers quickly, virally and therefore cost-effectively,” says Sam Rubin, cofounder of SocialGrub. “We have developed a social media marketing platform aimed at addressing the unique needs of restaurants and retailers interested in tapping in to this new form of online marketing.”

By harnessing the power of the Internet and using social networking resources such as Twitter, Facebook, MySpace, and widgets, restaurants and retailers will be able to more effectively market and promote their businesses online through a broad range of social media marketing channels.

SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.