California Tortilla is encouraging their customers to “Get In On It” during the month of October, referring to its social media network. Over 100,000 subscribers to its Taco Talk newsletter along with thousands of Burrito Elito Club members, Facebook friends, and Twitter followers will receive exclusive passwords every Wednesday during the month. The passwords are valid that day only for free and discounted menu items.

“Get In On It Month lets our customers know that we value our relationships with them and that those relationships extend outside of our locations,” says Stacey Kane, director of marketing for the company. “Whether it be Taco Talk, Facebook, or Twitter, we love communicating with our customers because it really turns into us chatting with our friends.”