Summer Salads at Einstein Bros

Einstein Bros kicks off a new ad campaign this month to encourage its
loyal
customers—and new ones—to taste new summer lunchtime items for
themselves.

Patrons on Einstein Bros’ mailing list will receive a postcard and/or
email
to enjoy a Sponaneitea (a fresh-brewed green tea made with ginseng) “on
the
house” with the purchase of a new Summer Salad.

A few lucky prospects in every store’s trade area will even receive an
e-coupon and a postcard for a free entre salad. New Einstein Bros
display
ads featuring its Summer Salads will appear in major daily newspapers
across
the United States throughout mid-to-late July. And in their top ten
markets,
the Summer Salad story will be on the go, displayed on Einstein Bros’
mobile
media vehicles.

Einstein Bros’ new Summer Salads include:

– The Wasabi Salmon Spinach Salad ($5.79) – Featuring grilled peppered
salmon, tomatoes, green apples and sliced egg served on a bed of
spinach
with Wasabi dressing topped with chow mein noodles.

– The Chicken Chipotle Spinach Salad ($5.49) – Featuring spicy chicken,
chopped cheese and roasted corn relish served on a bed of spinach with
sweet
Chipotle vinaigrette and topped with corn chips.

Einstein Bros’ promotions are just as creative as their recipes. The
new
coupon ad comes
on the heels of a highly visible and successful promotion that
distributed
295,032 free “Retro Lunchboxes” featuring characters Melvyn and Elmo to
lunch time sandwich patrons. Einstein
Bros sales for the week of the lunchbox giveaway were up seven percent
over
sales during the same period last year. Einstein Bros combined
marketing
efforts, coupled with inventive, popular menu offerings, have helped
propel
them to the forefront of fast casual dining and have brought them
success in
their “Out to Lunch” campaign.

The new promotion will be used as part of Einstein Bros’ ongoing
marketing
strategy to strengthen its reputation as a popular lunch destination,
not
just a favorite “bagel and shmear” breakfast stop. Other new menu
options
include Summer Salads, “Build Your Own Bros Deli” Sandwich and other
tasty
sandwiches including the Ultimate Toasted Cheese Sandwich.

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