Papa John’s (Nasdaq: PZZA) today introduced a new crispier, more flavorful thin crust pizza with more toppings. Papa John’s developed its new thin crust pizza for its entire domestic restaurant system.

In national television advertising beginning today, Papa John’s founder and CEO John Schnatter is in the kitchen figuring out how to make Papa John’s thin crust pizza even better. Schnatter’s two-year-old son chimes in with “More … More … More, Daddy.” More translates to more toppings on Papa John’s thin crust pizza. In addition to more toppings on the new thin crust pizza, the crust is crispier and more flavorful.

“Our continued commitment to quality helped us make our thin crust pizza even better,” said Schnatter. “Many customers don’t know we offer a thin crust pizza. We thought it was time to tell them.”

“The new thin crust lets us continue to tell our quality story in our advertising,” said Syl Sosnowski, Papa John’s vice president of marketing. “The spot really communicates to our customers how we’re focused on making them a better pizza everyday.”