California Brand Developmenthas opened a new Pizza Patrón, the nation's No. 1 Latino pizza brand, in Atwater, California, at 1847 Bellevue Road. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.

The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays.

"We are excited to be here and look forward to introducing the brand and its amazing food and unbeatable prices to the community," says Dave Early, a partner with California Brand Development. "Our promise is 'Más Pizza. Menos Dinero.’ and we keep that real every day."

The Atwater store will feature fountain service and will be market testing the company's new La Lonchera pizza by the slice program. Some of the menu items the new store will feature include large lista (ready, no waiting) pepperoni pizzas for $4.99 every day, QuesoStix, Fiesta Wings, Patrón Dips, and large specialty pizzas like La Toluqueña (pepperoni, ham, and chorizo) starting at $6.99 every day.

"Atwater's populations is 47.1 percent Hispanic, a Latino majority, and a perfect fit for our brand,” says Andrew Gamm, brand director for Pizza Patrón. “We feel honored for the privilege to expand into this area and the opportunity to serve the Atwater community.”